Meet the team behind Guest Grow

A team focused on delivering thoughtful guest experiences and stronger direct booking performance.

4Specialists
8+African countries
Luxury& safari focus
Guest Grow team exploring Kirstenbosch
Guest Grow team at Boulders Beach
Guest Grow team in the Cape Winelands
Guest Grow team before a helicopter flight
Field notes

The people who will craft your journey

Specialists who have lived the destinations they design. Here are their stories, in their own words.

Charmaine Banks
Char
Meet Char

Charmaine Banks

Founder & Guest Experience Strategist

If there’s one thing I’ve learnt throughout my journey in hospitality and travel, it’s that people will always remember how you made them feel.

I’m a down-to-earth people person who believes that kindness, humour, resilience, faith, and staying true to yourself are just as important in business as strategy and results. Hospitality has never simply been a career for me, it has been a lifelong passion built around creating meaningful experiences and genuine human connection.

Over the past 35 years, I’ve had the privilege of working across many facets of the travel and hospitality industry, including wholesale, retail, inbound and outbound travel, sales, marketing, incentives, operations, reservations, management, and business development. I was fortunate early in my career to work alongside some of the industry’s most visionary hospitality entrepreneurs, where I gained invaluable insight into what it truly takes to build hotels, lodges, and travel experiences into internationally recognised brands.

Those experiences allowed me to be involved in various hospitality environments across destinations including South Africa, Mauritius, the Bahamas, Dubai, Reunion, and beyond, giving me a deep appreciation for both the operational and emotional side of guest experience.

GuestGrow was born from that journey.

After decades in the industry, I realised that many hospitality businesses needed more than just systems or reservations support, they needed genuine partnership, personalised guest engagement, and people who truly understand the full guest journey from enquiry to experience. GuestGrow was created to bridge that gap: combining technology, hospitality expertise, and human connection to help brands grow while still keeping the guest experience personal.

At the heart of it all, I still believe the best ingredients for an amazing life, and business, are gratitude, authenticity, kindness, hard work, and being able to laugh at yourself along the way.

Guest ExperienceBrand StrategyPartnerships
Tarryn Ross
Ta
Meet Ta

Tarryn Ross

Journey & Guest Experience Curator

I truly believe that travel changes and builds you up in the most incredible way, which is exactly why I love what I do.

I live by the saying that “tomorrow is never promised,” so my philosophy has always been to live life as fully as possible. The world is filled with breathtaking places, fascinating cultures, amazing people, and unforgettable experiences just waiting to be discovered. I feel we should be driven to explore because material things and money come and go, but the memories we create with the people we love when travelling are priceless.

Adventure is absolutely my thing! I’m far more drawn to bucket-list experiences and hidden gems and I’ve been fortunate enough to explore destinations such as USA, Switzerland, Germany, London, Thailand, Mauritius, Zimbabwe, Australia, and South Africa, and every journey has only deepened my love for discovering the magic of the world.

I’m also a proud Mom to a very curious toddler, which has given me such a special appreciation for family travel. Working with families is something I truly love because I understand how important it is to create genuine experiences that teach our children about the world, spark curiosity, and create meaningful moments of connection and bonding together.

Personalisation is at the heart of everything I do. I’m a naturally empathetic person and always try to put myself in my guests’ shoes to understand what will make their trip feel meaningful, exciting, seamless, and uniquely theirs. No two travellers are the same, and I absolutely love creating tailor-made experiences filled with unforgettable moments, off-the-beaten-path adventures, and the kind of memories you’ll talk about for years to come.

AdventureFamily TravelBucket-list
Stephanie Rahme-Naven
Steph
Meet Steph

Stephanie Rahme-Naven

Journey & Guest Experience Curator

Travel has always been so much more than just a job to me, it is something that genuinely makes me happy. Nothing means more to me than creating unforgettable experiences for my guests and helping them fall in love with Africa in the same way that I have. I am a passionate Travel Specialist based in Johannesburg, South Africa, and I absolutely love designing luxury journeys across Southern Africa that feel personal, seamless, exciting, and truly special from beginning to end.

At 32 years old, I have built my career around caring for people and creating moments they will remember for the rest of their lives. I am naturally warm, caring, fun, and incredibly detail-oriented, and I genuinely treat every itinerary as if I were planning it for my own family or closest friends. I believe the smallest details often make the biggest difference, and I always want my guests to feel looked after every step of the way.

One of the most rewarding parts of what I do is witnessing the excitement on my guests’ faces when they experience their very first safari sighting. Whether it is seeing an elephant walk past the vehicle, hearing a lion roar at sunset, or spotting a leopard in the wild for the very first time, those moments never lose their magic for me. Being able to share that experience with others is incredibly special and reminds me every day why I love this industry so much.

My main areas of expertise are Cape Town and the Kruger National Park region, where I have travelled extensively and personally experienced many of the top luxury lodges and safari properties. Cape Town will always have a special place in my heart, from the iconic beauty of Table Mountain and the vibrant energy of the Mother City to the incredible wine farms, world-class restaurants, and breathtaking Blue Flag beaches along the coastline. I love how Cape Town offers the perfect balance of adventure, relaxation, culture, and natural beauty all in one destination.

Equally, the Kruger and Greater Kruger region is where I truly feel most at home. There is something incredibly magical about waking up to warm sunny mornings in the bush, hearing lions roar in the distance, watching elephants gather at a waterhole, and ending the day with a golden African sunset. The bush has become my “soul food”, calming, grounding, exciting, and deeply personal to me. Safari is not just part of my career, it is part of who I am.

I strongly believe that first-hand knowledge is everything when planning meaningful travel experiences. Visiting these destinations myself allows me to carefully match each guest with the perfect lodge, experience, and style of travel based on what will suit them best personally.

I have also travelled to Mozambique several times and completely fallen in love with its laid-back island atmosphere, crystal-clear turquoise waters, white sandy beaches, and barefoot luxury feel. For me, the combination of Cape Town, Kruger, and Mozambique creates the perfect African journey, combining vibrant city experiences, unforgettable safari adventures, and tropical beach relaxation all in one incredible trip. It is one of my favourite combinations to recommend because I truly believe it showcases some of the very best experiences Southern Africa has to offer.

Above all, I feel incredibly grateful to be able to share this beautiful part of the world with travellers from around the globe and to create journeys that become lifelong memories for my guests.

Cape TownKrugerMozambique
Natalie De Lange
Nats
Meet Nats

Natalie De Lange

Journey & Guest Experience Curator

I was born in Zimbabwe, schooled in South Africa, and from a young age I knew that travel would always be part of my story. After studying Travel and Tourism, I took a gap year in London, which only deepened my love for discovering new places, cultures, and experiences. What started as curiosity quickly became a lifelong passion and eventually a career that allows me to help others create unforgettable journeys of their own.

Over the years, I’ve been fortunate enough to travel to some incredible destinations around the world, including the UK, Italy, Russia, South America, Mauritius, and the Maldives. While each destination has left its mark on me, my heart has always belonged to Africa. There is something deeply grounding and magical about the African bush, the landscapes, the sunsets, the sounds of the wild, and the raw beauty of nature untouched.

I’ve explored Namibia, Botswana, Mozambique, Kenya, Zambia, Zimbabwe, Malawi and Tanzania, and it is the safari experiences that truly captured me. Watching wild animals roam freely in their natural habitat is something I never tire of. The bush reminds you of the incredible balance of nature and the true meaning of the circle of life.

My favourite animal is the African wild dog. There is something so thrilling about watching them hunt. The energy, intelligence, teamwork, and how they work together so seamlessly as a unit. Every sighting feels exciting and completely unique, and it’s one of the many reasons I keep returning to the bush whenever I can.

What I love most about my position is being able to share this passion with others. Travel creates memories, connections, and stories that stay with us forever, and I genuinely enjoy helping my guests experience the magic of destinations that have inspired me throughout my own journey.

BotswanaKenyaTanzania