
Charmaine Banks
If there’s one thing I’ve learnt throughout my journey in hospitality and travel, it’s that people will always remember how you made them feel.
I’m a down-to-earth people person who believes that kindness, humour, resilience, faith, and staying true to yourself are just as important in business as strategy and results. Hospitality has never simply been a career for me, it has been a lifelong passion built around creating meaningful experiences and genuine human connection.
Over the past 35 years, I’ve had the privilege of working across many facets of the travel and hospitality industry, including wholesale, retail, inbound and outbound travel, sales, marketing, incentives, operations, reservations, management, and business development. I was fortunate early in my career to work alongside some of the industry’s most visionary hospitality entrepreneurs, where I gained invaluable insight into what it truly takes to build hotels, lodges, and travel experiences into internationally recognised brands.
Those experiences allowed me to be involved in various hospitality environments across destinations including South Africa, Mauritius, the Bahamas, Dubai, Reunion, and beyond, giving me a deep appreciation for both the operational and emotional side of guest experience.
GuestGrow was born from that journey.
After decades in the industry, I realised that many hospitality businesses needed more than just systems or reservations support, they needed genuine partnership, personalised guest engagement, and people who truly understand the full guest journey from enquiry to experience. GuestGrow was created to bridge that gap: combining technology, hospitality expertise, and human connection to help brands grow while still keeping the guest experience personal.
At the heart of it all, I still believe the best ingredients for an amazing life, and business, are gratitude, authenticity, kindness, hard work, and being able to laugh at yourself along the way.






